{"id":1009,"date":"2009-04-17T19:52:54","date_gmt":"2009-04-18T03:52:54","guid":{"rendered":"http:\/\/ninarota.com\/tennis\/?p=1008"},"modified":"2009-04-17T19:52:54","modified_gmt":"2009-04-18T03:52:54","slug":"novaks-razzle-dazzle-pasties","status":"publish","type":"post","link":"https:\/\/ninarota.com\/tennis\/novaks-razzle-dazzle-pasties\/","title":{"rendered":"Novak\u2019s Razzle Dazzle Pasties"},"content":{"rendered":"

Head\u2019s new ad campaign has monsters, potty talk, and Novak Djokovic<\/b><\/p>\n

Sakhi sent this video to me. Haven\u2019t seen it on TV but I\u2019m happy to see that Novak Djokovic<\/b> has returned to clowning because that\u2019s his personality and he\u2019s looked awfully glum since he stopped doing his hilarious player impersonations.<\/p>\n

When I looked into the ad campaign a little further, I realized that this is one of the more sophisticated ad campaigns I\u2019ve ever seen from the corporate tennis world. As you can see by those razzle dazzle tasseled pasties<\/a> in the video, I\u2019m not talking about sophisticated entertainment, I\u2019m talking about its reach as in marketing online and referencing everything from monster movies to video game shootouts. By the way, Novak is a talented dude isn\u2019t he? I\u2019m not sure I could do that spinning pastie thing and I have a lot more to shake than he does.
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\nThe pastie ad is only the beginning. At speedlessons.com<\/a> (Novak\u2019s racket is the Head YOUTEK Speed Pro Racquet, head speed \u2013 get it?) you\u2019ll find a number of stroke lessons that appeal directly to the video game obsessed male youth of today. In a series of simple but wonderful line drawn animations, you\u2019ll find a Butt Winder missile twisting its way up the rectum of a fleeing Godzilla character who\u2019s forced to turn and run because his smash hit isn\u2019t fast enough. No worries, he finds his smash hit (a song called Cabaret of Aggression \u2013 wait, is this a reference to the German cabaret movement in the Weimar Republic<\/a>?) and ends up eating skyscrapers and making spaghetti out of train cars.<\/p>\n

And I was wrong. There is some sophistication here. Once Godzilla finds his smash hit, it looks like he sits in triumph on top of the Guggenheim Museum<\/a> as we hear a toilet flush. I can see it now: an academic conference deconstructing art criticism as seen in tennis ad campaign videos. We might be talking sophistication but not subtlety. The smash lesson reiterates its message that speed kills by showing a tennis player\u2019s (biological) balls being separated from his body then being run over by a tank.<\/p>\n

In the service stroke video, a slow French waiter (server is another word for waiter) adds enough speed to his serving to wipe out his restaurant customer and steal his customer\u2019s brainless bosomy girlfriend. There\u2019s also another art reference when a hapless tennis player\u2019s face gets sliced up until it looks like one of Picasso<\/b>\u2019s cubist women<\/a>. Clearly Head is not targeting women tennis players in these ads.<\/p>\n

Potty talk, smashed balls, buxom women, and lots of blood splatter: what else could an adolescent male ask for? And this is the point of the campaign. The racket is called the YOUTEK. You should be able to get whatever you want. But it\u2019s also a reference to the You Generation and if you remember, \u201cYou\u201d was Time Magazine\u2019s Person of the Year in 2006. They were referring to youtube, myspace, and all of the other web goodies the youth of today obsessively communicates with. Head has done an intelligent thing by taking advantage of it.<\/p>\n

Tennis fanatic Elton John<\/b> is performing at Andy Roddick<\/b>\u2019s wedding this weekend. I bet Elton could do a bang up razzle dazzle pastie performance on cue.<\/p>\n

I\u2019ll be back tomorrow to talk about the Monte Carlo semis. Nadal<\/b> versus Murray<\/b> and Djokovic<\/b> versus Wawrinka<\/b>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Head\u2019s new ad campaign has monsters, potty talk, and Novak Djokovic Sakhi sent this video to me. Haven\u2019t seen it on TV but I\u2019m happy to see that Novak Djokovic has returned to clowning because that\u2019s his personality and he\u2019s looked awfully glum since he stopped doing his hilarious player impersonations. When I looked into […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1009","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/ninarota.com\/tennis\/wp-json\/wp\/v2\/posts\/1009","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ninarota.com\/tennis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ninarota.com\/tennis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ninarota.com\/tennis\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ninarota.com\/tennis\/wp-json\/wp\/v2\/comments?post=1009"}],"version-history":[{"count":0,"href":"https:\/\/ninarota.com\/tennis\/wp-json\/wp\/v2\/posts\/1009\/revisions"}],"wp:attachment":[{"href":"https:\/\/ninarota.com\/tennis\/wp-json\/wp\/v2\/media?parent=1009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ninarota.com\/tennis\/wp-json\/wp\/v2\/categories?post=1009"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ninarota.com\/tennis\/wp-json\/wp\/v2\/tags?post=1009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}